Facebook “Promoted” Status Updates: Is It Worth It?

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Well that was a waste. $7 down the drain. I wanted to experiment and I guess this was a cheap way to do the experiment. I paid to “Promote” a status update on Facebook. This is only available to personal Facebook accounts, not Facebook pages. It’s a new contraversial way that Facebook is allowing users to advertise without spending a hefty budget or needing to go through what can be a confusing process for advertising campaign creation. With Promote, you just type your status update, post it, and then underneath it click Promote. You pay $7 and allegedly your status update shows up higher in the news feeds of your Facebook friends. It shows as a “Sponsored” story. There is really no way to gauge the ROI (return on investment) or results of the Promote feature because Facebook has not and does not prior to your payment explain what is promised in return for the $7. It was pretty stupid for me, as a skilled business person, to throw away $7 without knowing what I was paying for. But again it was more of an experiment for me and now I know that I won’t utilize this new “feature” in the future.

How do I know it didn’t provide me any results? The status update I “promoted” or “sponsored” was asking my Facebook friends to please like a Facebook page that I support. That Facebook page is giving away $1 for every new like to their Facebook page. The money goes to charity – more specifically the American Red Cross for helping with relief efforts in New Jersey and New York. Previously this page donated $1 per like to the victims fund of a local tragedy here in the Milwaukee area. That was a shooting at a salon & spa in Brookfield, WI called Azana.

Anyway I was watching the likes count of that page in the hours after I paid the $7 and there was only 1 additional like to the page. I also don’t know how many hours the sponsored status update shows at the top of peoples’ news feeds or if it ever even did. That 1 like could have been from somewhere else.

Bottom line, for me, is that if you pay the $7 fee to Facebook for a promoted or sponsored status update you are wasting your money. It seems that this is just an additional revenue stream for Facebook as the sponsored status updates from individuals allegedly show up on mobile devices where traditional Facebook ads do not. If you’ve been following the news you’ve heard that shareholders in Facebook aren’t too happy with the last quarter of Facebook’s revenue and they’re demanding Facebook find a way to capitalize on the mobile traffic the site receives. The number is something like 80% of Facebook traffic comes from mobile devices now.

Have you tried the $7 promoted status update “feature”? Did you see results? Heck did you ever even receive confirmation from any of your friends that your status update did show atop their news feeds?

2 Responses to “Facebook “Promoted” Status Updates: Is It Worth It?”

  1. Very Much Not Promoting

    I have not tried the promoted Facebook status option. I am surprised it is still available. I never see anything Sponsored other than pages and big corporate pages. If people are using it individually, it never shows up for me. Gotta give Facebook this —

    Zuckerberg and his minions took an online real time college face book and turned it into a multi billion dollar mega corporation. That takes some cojones.

    Reply
  2. Bob Mondale

    First stumbled upon this post today, October 31 of 2015. It was written November of 2012. I would argue alot has changed on the Facebook landscape over the last 3 years. The promoted status function has evolved into boosted posts and if you want any of your followers – as a company page – to see what updates, photos or videos you post, it has to be boosted. Facebook has managed to monetize nearly every facet of the Facebook experience for businesses. I wonder what percentage of Facebook users in general are aware with how much money is trading hands for the businesses they have already liked pages of, to get their content in their timeline.

    Cheers,

    Bob Mondale

    Reply

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