Ticketmaster Sells Out Its Affiliates

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Boy, do I feel loved. I own a number of other web sites and on some of them I have affiliate links for Ticketmaster embedded within. This allowed me to provide visitors with accurate and easy concert and event information, and of course brought me a few extra bucks in yearly revenue.

Not anymore. Time to start removing links and widgets – the ones I can find, at least. A lot of older content has embedded Ticketmaster affiliate code that will just remain there because I’m not going to dig through EVERYTHING. So there you go, Ticketmaster.. you’ll get your clicks without having to pay me for the referrals.

Just got this email:

To coincide with the Live Nation merger, we are restructuring Ticketmaster’s affiliate program.  As a result, we are reducing the size of our affiliate base so the company can focus on strengthening relationships with a smaller portfolio of affiliate partners.

The decision of which affiliates to work with moving forward is based on a number of criteria, including brand alignment, size of organic traffic, and promotional method.   We feel that partnering with a select group of affiliates will develop and strengthen our program, as well as better align with our strategic plans for the future.

After several years running an open affiliate program, our long-term requirements will mean a more controlled approach to improve the program’s effectiveness and accountability to the rest of our business.

In this instance, your affiliate account is one that has not met our criteria. As commissions will cease from August 9th, please ensure that all of your Ticketmaster affiliate links are removed on or before the deadline.  Please also be aware that sales made from clicks passed today’s date will be non-commissionable.  This decision is largely strategic, and while we appreciate the value of the affiliate channel, we are now
challenged with streamlining the affiliate base to align with our future plans for development.

We would like to thank you for your participation in the program to date and appreciate your understanding as we undergo these necessary changes.

Although we may not be able to disclose all criteria used to make this decision, we are happy to answer any general questions.  Please do not hesitate to contact us at Affiliates@ticketmaster.com.


Ticketmaster Affiliate Team
8800 W. Sunset Blvd, West Hollywood, California

PS: Don’t even get me started on the clusterfuck that is Live Nation. 😉 As someone formerly connected with Clear Channel–the company that originally was Live Nation before numerous spin-offs and mergers–I saw a lot of things that just weren’t right. I really need to blog about that separately at some point.

5 Responses to “Ticketmaster Sells Out Its Affiliates”

  1. Aidan Esme

    Wow that is BOGUS! Good on you for pointing this out because people like me take into consideration how companies treat their partners.

  2. college chris

    this is very interesting and scary…the fact that TM can still get clicks from your site without paying you doesnt seem right at all…are there other affiliate sites that you have moved to? let us know. thanks

  3. Bummed

    Chris: I personally am now just using Google Adsense. I was dumped by TicketMaster too. I have a ton of buried affiliate links in my numerous blogs and web sites as well. They have really screwed the pooch here.

  4. Illinoisian

    At least Amazon.com has a reason for bumping affiliates. Just got this (sucky) email.:


    For well over a decade, the Amazon Associates Program has worked with thousands of Illinois residents. Unfortunately, a new state tax law signed by Governor Quinn compels us to terminate this program for Illinois-based participants. It specifically imposes the collection of taxes from consumers on sales by online retailers – including but not limited to those referred by Illinois-based affiliates like you – even if those retailers have no physical presence in the state.

    We had opposed this new tax law because it is unconstitutional and counterproductive. It was supported by national retailing chains, most of which are based outside Illinois, that seek to harm the affiliate advertising programs of their competitors. Similar legislation in other states has led to job and income losses, and little, if any, new tax revenue. We deeply regret that its enactment forces this action.

    As a result of the new law, contracts with all Illinois affiliates of the Amazon Associates Program will be terminated and those Illinois residents will no longer receive advertising fees for sales referred to Amazon.

  5. Susan

    Boo…how do affiliate become big? They start small and grow. Stupid move on Ticketmaster’s part.


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