Boy, do I feel loved. I own a number of other web sites and on some of them I have affiliate links for Ticketmaster embedded within. This allowed me to provide visitors with accurate and easy concert and event information, and of course brought me a few extra bucks in yearly revenue.
Not anymore. Time to start removing links and widgets – the ones I can find, at least. A lot of older content has embedded Ticketmaster affiliate code that will just remain there because I’m not going to dig through EVERYTHING. So there you go, Ticketmaster.. you’ll get your clicks without having to pay me for the referrals.
Just got this email:
To coincide with the Live Nation merger, we are restructuring Ticketmaster’s affiliate program. As a result, we are reducing the size of our affiliate base so the company can focus on strengthening relationships with a smaller portfolio of affiliate partners.
The decision of which affiliates to work with moving forward is based on a number of criteria, including brand alignment, size of organic traffic, and promotional method. We feel that partnering with a select group of affiliates will develop and strengthen our program, as well as better align with our strategic plans for the future.
After several years running an open affiliate program, our long-term requirements will mean a more controlled approach to improve the program’s effectiveness and accountability to the rest of our business.
In this instance, your affiliate account is one that has not met our criteria. As commissions will cease from August 9th, please ensure that all of your Ticketmaster affiliate links are removed on or before the deadline. Please also be aware that sales made from clicks passed today’s date will be non-commissionable. This decision is largely strategic, and while we appreciate the value of the affiliate channel, we are now
challenged with streamlining the affiliate base to align with our future plans for development.
We would like to thank you for your participation in the program to date and appreciate your understanding as we undergo these necessary changes.
Although we may not be able to disclose all criteria used to make this decision, we are happy to answer any general questions. Please do not hesitate to contact us at Affiliates@ticketmaster.com.
Ticketmaster Affiliate Team
8800 W. Sunset Blvd, West Hollywood, California
PS: Don’t even get me started on the clusterfuck that is Live Nation. 😉 As someone formerly connected with Clear Channel–the company that originally was Live Nation before numerous spin-offs and mergers–I saw a lot of things that just weren’t right. I really need to blog about that separately at some point.